Colour Catcher - Dare To Mix
The client
Colour Catcher is brand of colour run prevention sheets produced and distributed in the UK by Henkel Group.
The project
A 360° awareness campaign to let British millennial consumers discover that there is an easier alternative to separate washes.
Geography
The campaign was launched in the UK and, due to its success in sales results, one year later it was dubbed and aired in the Australian market.
The challenge
To break through the noise with a TV commercial that disrupts the laundry category and its cliches.
The trend
The campaign was released a few months before the popular TV show "Ru Paul's Drag Race" was aired in the UK for the first time.
The creative strategy
A classic product demonstration with a twist on the main character. The traditional housewife from laundry commercials was replaced by a more daring person who specifically needs to mix different kinds of colours in their laundry machine.
