Red Flags
The client
Oxfam Intermón is a Spanish non-governmental cooperation organization (NGO), affiliated with the Oxfam confederation, which encompasses a total of 17 organizations that work together in 90 countries.
The project
In the occasion of the release of the 2023 Oxfam Report on economic inequalities, the NGO asked us to run a 360° campaign to point our finger against all of those super rich corporations who are still not paying their taxes.
Geography: Outdoors in Barcelona and Madrid, online campaign through all Spain.
Awards: Premio Desalambre 2024 (elDiario.es) a la mejor campaña de una ONG
The challenge
Leverage on an impactful yet simple symbol that people can use to ask that rich corporations pay their taxes.
The insight
A toxic relationship (a very hot and trending topic at the moment) can also exist on a socio-economical level, when a wealthy corporation does not fairly contribute to the society it lives and thrives in.
The creative strategy
Create our campaign around the well-known icon used to indicate toxic relationships, the red flag.
