Fits your drive
The client
Wallbox is a smart electric vehicle charging and energy management provider which designs, manufactures and distributes electric vehicle charging technologies.
The Project:
360° advertising campaign to promote the smart charger Pulsar Plus covering the whole funnel, from Awareness (TV, online video), through Conviction (educational content), to sales (display campaign)
Geography: Global campaign (6 European countries + USA)
The task
Get people who are in the process of buying an EV to choose Pulsar Plus as their home charging station by positioning the product as the smarter choice.
The issue
McKinsey and other reports showed clearly that charging is one of the top concerns for people considering to buy an EV, the main worries being not having your car charged when you need it and spending too much on the electricity bill.
The creative strategy
Reframing the charging process. Thanks to this smart charger that perfectly adapts to your schedule and needs, charging your EV at home is a process much smoother than going to the gas station to fill up your traditional vehicle.
Addressing the right concerns
EV purchasers spend a lot of time and effort researching online before eventually taking a decision. So we did a deep SEO analysis to detect which were the most frequent queries and created several digital and social content specifically designed to be the among the top Google results when our target audience was looking for answers.